Knowing Chinese makes you sexy, rich and happy :)

The evil forces of the media

September 7, 2011 – 11:09 pm

As my regular readers might know, this blog had some downtime during Spring 2011. In May I continued writing, but so far I’m still much below my old level of readers.

I could blame my readers, but I have to blame myself. The last posts have been very thoughtful, and I do enjoy that, however they haven’t been very successful in terms of number of readers. And I do know that. The statistics tell me, that since I started this blog shallow posts had a good ROI. Instructional posts are second best. While I do write this blog for exchanging ideas, I also want to learn about digital media. And there was not much learning about the digital media part recently. Therefore, I want to move to some more mainstream topics in the coming weeks and months.

Just in case anyone is curious, here is a selected list of highly rated gems. Posts that have been rewarded by my readers with lots of visits. They might be not that thoughtful however.

  1. 6 Responses to “The evil forces of the media”

  2. I just don’t quite understand:
    why do you want to increase your number of readers?

    I mean, as long as you can share your thoughts and discuss them, you’re pretty much getting the most out of your blog ;)
    Readers are coming back as soon as they figure out that you’re getting active again.

    Perhaps you might want to add an email notification service so we can get to know when you publish new posts without always having to click through our 999 Links in our favourites?

    By Aremonus on Sep 8, 2011

  3. It might have gone a little bit unnoticed, but this blog has been my experimentation laboratory since its first day of existence.

    Let me name two of my experiments….

    Check google.com for “China blog”
    http://www.google.com/search?q=china+blog
    Why does this blog appear in the top ten? There are a lot of good blogs, that post news, images and personals stories from China daily. Yolearnchinese.com is pretty random, yet it is in the top 10 for this keyword. Look closely at the other competitors. When that experiment was active, yolearnchinese.com was even at place #3 for “China blog” for a short time.

    Let me give you an even better example. Search for our beloved “Liu Mengjun” on google.com.
    http://www.google.com/search?q=liu+mengjun
    Yolearnchinese.com is first place for this keyword. Except for a single article, Mrs Liu doesn’t appear here very much. In fact there are fanblogs out there and they all rank lower than yolearnchinese.com

    This is not an accident! I really don’t want to start any discussion about Internet Marketing here. I’m doing a lot of experiments in the background I rarely talk about.

    Why more readers?
    A lot of my testing can only get meaningful results when I have enough people looking at my blog. Otherwise results will be kind of random. And I do want to find out a few things about internet marketing. Just to be absolutely clear, internet marketing and digital media is part of my skillset.

    New posts
    Look at the very bottom of this page, there are two RSS links. One for articles, one for comments. I’ve copied them for you:
    http://yolearnchinese.com/feed
    http://yolearnchinese.com/comments/feed

    By Hendrik on Sep 8, 2011

  4. I think that this shows some of the pressures the media – commercial ones in particular – are facing.

    Almost everyone is quick to condemn the shallowness of our media, but reading behavior suggests that much of that criticism in itself is shallow.

    My observations are similar to Jun Jie’s. Thoughtful stuff generates hardly any comments – that said, there are two or three more regular commenters, including one Chinese, who do react.

    And there is one which may count as both controversial and thoughtful (China, authoritarian or totalitarian) which drew more comments than any other.

    Btw, look at the posts WordPress usually features on its main page. Stuff like “I’m baking a cake, and my kids are running around in the kitchen”.

    Breathtaking! ;)

    By justrecently on Sep 8, 2011

  5. Good thinking :D

    Are you planning to open some kind of internet marketing business soon?

    By Aremonus on Sep 9, 2011

  6. “I’m baking a cake, and my kids are running around in the kitchen”

    Haha. YMMD

    I’m not planning to open any dedicated internet marketing business at the moment. Maybe in the future.

    By Hendrik on Sep 9, 2011

  7. I agree with @Aremonus, don’t focus on number of people that will read or visits your blog. Make quality and interesting posts and I assure you people will come back here very often. :)

    By Chase on Sep 21, 2011

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